Real Bwin Madrid Bwin Game Bwin

This past Wednesday night, a few friends and I went to the Real Madrid game vs. Real Murcia. Although I don't really follow football, it was a very exciting game and we won 5-1!

During the game I couldn't help but to look around the stadium and take notice in how this stadium and its home team makes money in advertising dollars. It was impossible not to notice that everywhere I looked, the entire stadium was covered in ads that only featured four letters: B-W-I-N.


At first, I looked to the team's jerseys of course. As we have spoken about before, Real Madrid's primary sponsor is Bwin.com, which is an Austrian online gambling site. Real Madrid makes roughly 20,000,000€ each year featuring the bwin.com logo on its jerseys. 

The team not only utilizes the jerseys to advertise the site, but spectators can also expect to see bwin.com signs all over the stadium, in flashing lights and also painted in the grass behind each goal in large black and yellow lettering. In addition to real outside advertisement, bwin.com is featured on Real Madrid's main website on the right sidebar, encouraging fans to bet on Real Madrid games. A small photo representing the gambling box is shown below:

According to a BBC news article circa September 2009, Bwin.com has been featured on the team's jerseys since the start of the 2007-2008 season, and has signed a contract with Real Madrid to remain its main advertiser until the end of the 2012-2013 season. Again, Bwin.com has earned the team 20 million euros per year since 2007, enabling the team to sign on major players such as Christiano Ronaldo. 


Some of the other Real Madrid sponsors that are advertised at Santiago-Bernabeu other than Bwin.com include Adidas, Audi, Coca-Cola, Mahou, and STC Telecommunications. All of these worldwide recognized companies generally have a connection with sporting teams, especially considering major companies such as Adidas and Coca-Cola.


In the past, Real Madrid was sponsored by another four-letter company called BenQ, a technological/electronic company. So the real question is, what is next for Real Madrid? After 2013, will it continue its contract with bwin and plaster B-W-I-N all over everything, or will a new four-letter company take its place?